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Helping clients who 'just DON'T do it'
Helping Clients Who ‘Just Don’t Do It’ Most personal training clients seek us out because they want change. They say they want to lose weight, be stronger, eat more healthily and and and. Personal Trainers respond by addressing their clients’ desire to change at the behavioural level. In simple terms, clients are told what they need to do, usually exercise more, and not do, usually, not eat so much. In theory we all know this should work. In practise however the behavioural approach often does not produce the results that the client says they want and claim to be committed to, at least not in the long term. This is because to be sustainable change has to happen at a psychological level; the client actually needs to think differently if they are to succeed. If it were as simple as just doing it clients would ‘just do it’ and they certainly wouldn’t need a personal trainer. Why? Because anybody who reads the tabloids and magazines, anybody who has tuned into programmes like ‘Jamie’s School Dinners’ knows what they should do, but, luckily for us, they ,’just don’t do it’. As a Personal Trainer you are ideally placed to make a real difference in peoples lives if only the Fitness Industry and its training providers would wake up to the fact that Trainers need to be able to offer their clients a degree of psychological support. You need to be able to identify where the real issues are because it is how a client thinks and feels about themselves that will ultimately determine the success of any programme. For example, if a client has no faith in their ability and simply doesn’t believe that they can achieve their fitness goals; it won’t matter how creative you are with your programming; success is not an option for this client in their current mindset. Likewise, if a client feels that they don’t deserve to have what they want, it won’t matter how many nutritional courses you have been on, they will fail anyway because they believe they don’t deserve to have what they want and they will prove themselves right – until somebody can help them see that they do deserve to succeed. If the reason a client wants to be stronger, is because he/she doesn’t want to be weak anymore – because of what this means to them – in other words, if their motivation for wanting to be strong is actually about moving Away From being weak, they may achieve their strength goals, but the likelihood is that they won’t be comfortable with their new found strength, because the deeper issue has not been addressed. When you can help these clients turn their thinking around; when you can help a client believe in their own potential; when you can help them to feel they have the right to be healthy; when you can help them focus on what they want rather than what they don’t want you, then, you will be an outstanding Personal Trainer. ‘Magic’ happens when you have the skills and understanding you need to work at this level. Isn’t it time you developed yours?
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Contributor's Note
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The copyright for this content entitled "Helping clients who 'just DON'T do it'" has been specified by the contributor as:
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This intel was contributed by Pam Rigden

Pam Rigden
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May, 2012
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